Seton Hall University student team create lymphoma awareness campaign – Essex News Daily

Photo courtesy of Michele Modugno
Samantha Paradise, a student at Seton Hall University, holds a lymphoma awareness table at school on February 14.

SOUTH ORANGE, NJ — Team Bateman at Seton Hall University kicked off its month-long lymphoma awareness campaign on February 14, with the launch of “Seton Hall Love Week.” The team, which is a division of SHU’s chapter of the Public Relations Student Society of America, must build a public relations campaign for a client chosen by the Public Relations Society of America; this year’s client is the Paul Foundation, a non-profit organization dedicated to lymphoma research. SHU’s Love Week is the first phase of the team’s two-part campaign.

“We are creating a campaign from scratch,” Jiaqi Liu, a SHU junior with the four-person Bateman team, said in a phone interview with the News-Record on Feb. 14. “We can do it however we want, and we wanted to include the South Orange community.

The team will set up a table at SHU men’s basketball games at the Prudential Center with information about lymphoma; the information will also be available at various locations on campus. Team members will talk about how to spot early signs of lymphoma, teaching self-testing, and sharing resources. The team also plans to organize a spin class and a dance workshop.

At the end of this week, team members – Liu, Samantha Paradise, Madeline Sutter and Michele Modugno – will begin social media activities and survey young adults in the community about their knowledge of lymphoma. Some events will take place online, while others will be man-on-the-street style games. Prizes were donated by local businesses.

“We have a close bond with the residents, and we want to emphasize that relationship,” Liu said. “The awards come from local businesses, so we leverage that relationship. We’re going to walk around the city and not just include people on campus.

The campaign project is a national competition, and the participating university teams do not choose their client; PRSA announces who it will be in the fall, and students have time to decide whether or not they want to participate. Then they need to strategize.

“We have a limited budget of $300, so we have to get creative,” Liu said. “But we used about $150 of it, because we have a very good relationship with businesses in town. They give prizes and then we can use that money for stuff like tablecloths and panels.

It is not compulsory for PRSSA members to participate, according to Liu; those who do are mostly juniors and seniors. If members choose to participate, they must be prepared to do a lot of research and work. All team members are public relations specialists; the campaign contest is a cross between an academic and an extracurricular activity.

“We all do it because we want to; we all support the cause,” Liu said. “We want to make every event as quantifiable as possible.”

The team will eventually prepare a presentation of the entire project for submission. It’s a lot of work, but it simulates a real-life experience the team members might not get in a classroom, according to Liu.

“It’s an experience you don’t get in a classroom unless you do an internship,” she said. “It’s a very quick head start, because we literally do everything.”


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